Project description

We are seeking an experienced Web Data Analyst for the Marketing Data Hub Initiative. This initiative will consolidate data from our diverse Marketing Technology (MarTech) stack into the Enterprise Data Warehouse (Snowflake) using Adverity as the ETL solution and visualize data through Tableau dashboards.

The Web Data Analyst will report to the Data and Analytics Manager, Marketing Hub and will oversee Adobe Analytics administration for our websites They will work closely with the web development team for tagging, QA and maintaining the data layer as new pages and features are added to the sites.

This role is essential for providing accurate, consistent web data for enterprise dashboards and maximizing data value with a robust data model.

Responsibilities

Adobe Analytics administration:

Manage and maintain Adobe Analytics components to deliver consistent web performance reporting.

Grant access for new users in accordance with internal and external access guidelines.

Create templates for all users to easily create self serve dashboards and analysis

Monitor platform usage and licensing to ensure compliance with contractual thresholds.

Web Data Layer Maintenance:

Work with web developers to implement and maintain Tealium tagging, ensuring accurate tracking of behavioral and ecommerce metrics.

Advise site experience and web marketing teams on tracking new site pages, navigation, and features.

Continuously monitor data quality, enforcing governance standards and optimal reporting.

Analytics Reporting

Create Adobe Analytics dashboards as requested by stakeholders for campaigns, pages and features with focus on answering business questions.

a) Create custom segments in Adobe Analytics to create clear and comprehensive reporting

b) Create custom metrics as needed by stakeholders to report on products and web features

As needed or alerted, create Adobe Analytics dashboard reports to assess issues such as error spikes, ecommerce dropoffs and other issues and report the results to management and web issues channels to ensure these issues are addressed.

Working with the BG's support A/B testing with custom reporting in Adobe Analytics

Data Integration and Stewardship

Use the Adobe Analytics API connector to create custom datastreams in Adverity, ensuring comprehensive data availability for Snowflake tables.

Partner with BI developers to support ETL development, including query and table relationship assessments.

Contribute to sprint planning, prioritizing analytics-related tickets.

Troubleshoot data stream interruptions and resolve data quality issues.

Skills

Must have

Experience

Minimum 5 years' experience in web analytics, using Adobe Analytics or Google Analytics.

Background in web marketing within an ecommerce setting.

Skills

Proficient in website data layer structure and tagging practices.

Competent in building datasets via API queries.

Solid understanding of SQL for data manipulation and analysis.

Education

Bachelor's degree in Data Analytics, Computer Science, or a related discipline. A Masters degree is preferred.

Nice to have

Working in Video Collboration projects

Other

Languages

English: B2 Upper Intermediate

Seniority

Senior

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Luxoft Benefits*

Global Relocation

●Relocation options **
●Experience in an international environment
●Cross-cultural experience

Recognition and Evaluation

●Feedback culture
●Regular appraisals

Time Off***

●Annual holiday - 20 or 26 days. The duration of the leave depends on the overall seniority
●Occasional leave - 1 or 2 days/ depending on the circumstances
●Child care leave - 2 days or 16 hours per year
●Absence due to force majeure - 2 days or 16 hours per year
●Maternity Leave - 20 weeks
●Parental Leave - 41 weeks
●Paternity Leave - 14 days

Luxoft Training Center

●Expert-led tech courses covering basic to advanced topics
●Internal instructor-led soft skills courses
●Comprehensive in-house self-learning resources for both soft and hard skills
●Access to external self-learning libraries like ProQuest eBook and Udemy for Business
●Cloud Programs: MS Cloud Academy, AWS Partner Academy, Google Cloud Academy
●Custom Learning Programs: upskilling, reskilling, technical mentorship
●Leadership Programs for Managers

Well-being and Work-life Balance

●Multisport card
●Possibility to order Multisport card at the corporate rate for family members
●LuxGood Program: wellbeing seminars, contests, relaxation sessions, yoga sessions, etc.
●One Team Program: Buddy for each New Joiner; seminars, meeting and workplace space to support integration with local community and culture; “Hire me” workshops for partners
●Preferential banking offer
●Preferential car leasing offer
●Cafeteria program discounts for shops, cinema tickets, holiday offers
●Luxoft Social Benefit Fund: sport and recreation benefits, the possibility to receive financial support

Health Care

●Private Healthcare Insurance with unlimited access to specialists
●Full dental support
●Travel Insurance
●Possibility to add private healthcare coverage for family members at the corporate rate
●Life insurance at the corporate rate for employees and family members, including payment of the basic package for the employee by the employer
●Reimbursement for corrective glasses

Company Events and Friendly Environment

●Many fun social activities organized by the Luxoft team offline in your city
●Online entertainment events for whole company and local team events
●A workplace where you’re treated with respect within a multicultural team

Internal Mobility

●Rotation between projects and accounts
●New career opportunities

Self-Learning Library

CSR Projects

*The acquisition of rights to the above benefits depends on the form of cooperation. Benefits apply to those employed under a contract of employment.

**Please note that relocation is not available for all open positions. At Luxoft Poland it is possible to work remotely only from the territory of Poland.

***Options offered by the Polish government.

Krakow, Poland

Req. VR-123849

Data Reporting & Analysis

Automotive Industry

06/07/2026

Req. VR-123849

Apply for Web Data Analyst (Adobe Analytics) in Krakow

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