Think.
Create.
Accelerate.

Luxoft, a DXC Technology Company, (NYSE: DXC), is a digital strategy and software engineering firm providing bespoke technology solutions that drive business change for customers the world over. Luxoft uses technology to enable business transformation, enhance customer experiences, and boost operational efficiency through its strategy, consulting, and engineering services. Luxoft combines a unique blend of engineering excellence and deep industry expertise, specializing in automotive, financial services, travel and hospitality, healthcare, life sciences, media and telecommunications. For more information, please visit www.luxoft.com

Position:

Financial Services B2B Marketing Manager, London

Project Description

The Financial Services B2B Marketing Manager is responsible for the day-to-day implementation of Luxoft's Financial Services marketing strategy. Working with our industry subject matter experts and sales team members, you will develop and execute marketing campaigns that drive awareness and demand for Luxoft's offerings, generate marketing leads, and drive sales growth for the company.

Responsibilities

• Gain a deep understanding of industry segments and develop campaign initiatives that effectively address customer priorities and market conditions.
• Create, track, and improve lead generation campaigns.
• Organize approach to key industry events, working with the corporate event team to efficiently execute.
• Work with our key client account management teams to drive account-based marketing initiatives.
• Support the development of our thought leadership position and value proposition, and communicate those concepts in a variety of materials and activities to generate demand and increase market share.
• Work in partnership with Social Media Manager to plan and maintain social media presence for the financial services business line.
• Develop and manage marketing budgets, ensuring marketing projects are on time and within scope
• Track success and continually measure effectiveness of marketing programs; report results to executive management and stakeholders
• This role is an important part of the wider Marketing team, and the B2B Marketing Manager will be required to be involved with other general marketing activities on an as-needed basis.

Skills

Must

• B2B marketing experience
• Interest in and appetite to learn about Financial Services and technology
• Strong project management skills, with experience in planning and producing marketing programs
• Excellent oral and written communication skills

Nice to have

• Strong analytical skills and attention to detail
• Team player

Languages

  • English: Native
WHERE

London

Work Type

B2B Marketing

Seniority Level

Regular

Ref number
VR-45660
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